“I see art direction as a way of thinking, not just a way of making.”
Hi! I’m Caio Almeida, an award-winning Art Director and Creative Director with 15 years in advertising.
I don’t think art direction starts with a layout.
It starts with a thought.
A tension. A behaviour. A cultural shift.
Something people do without thinking. Something that makes you wonder, what if?
That’s where I like to start.
I see art direction as a way of shaping the idea itself — how it behaves, how people experience it, what it looks like, and sometimes, whether it needs to look like anything at all.
Over the past 15 years, I’ve worked across brands, culture and technology, creating ideas for brands including Coca-Cola, Vivo Telefonica, Grupo Fleury, ACNUR, IBAMA, Alcoholics Anonymous, Shell, P&G, Wella, among others.
My work has been recognised by Cannes Lions, The One Show, D&AD, Clio, LIA, Effie, El Ojo and CCSP, among others.
I enjoy working across disciplines and bringing different perspectives into the room — strategists, writers, designers, directors, technologists, makers and clients. I believe the best ideas rarely belong to one discipline, and that a bit of friction usually makes them better.
I’m interested in creativity that doesn’t just talk about culture, but gets involved in it.
Sometimes that means turning a voice message into a bottle.
Sometimes it means convincing people to put their phones down.
Sometimes it means turning an Instagram button into a flag.
The medium is never the point.
The idea is.
And I’m still interested in the same thing: finding a better idea, making it impossible to ignore, and helping the people around me make it better too.
+55 11 9 6306-6885
caioralmeida@gmail.com
HONORS
Comm Arts/ #SavedFlags / Award of Excellence in Social Media (2024)
Lürzer's Archive / #SavedFlags / Digital / Social + Environment (2024)
Best Ads on TV / #SavedFlags / Top 6 of the Week in Interactive (2024)
Clio Awards
Gold - 2024 / Coca-Cola Magic Audios
Big Global Awards
Winner - Audio - 2024 / Coca-Cola Magic Audios
Cannes Lions
Bronze - Brand Experience - 2023 / Coca-Cola Magic Audios
Bronze - Mobile - 2023 / Coca-Cola Magic Audios
Shortlist - Brand Experience - 2023 / Coca-Cola Magic Audios
Shortlist - Mobile - 2023 / Coca-Cola Magic Audios
Shortlist - Digital Craft - 2023 / Coca-Cola Magic Audios
Shortlist - Radio & Audio - 2023 / Coca-Cola Magic Audios
LIA (London International Awards)
Silver - Ambient&Activation - Direct Marketing - 2023 / Coca-Cola Magic Audios
The One Show
Merit - Direct - 2023 / Coca-Cola Magic Audios
Shortlist - Direct - 2023 / Coca-Cola Magic Audios
Shortlist - Experimental & immersive - 2023 / Coca-Cola Magic Audios
Shortlist - Interactive online & mobile - 2023 / Coca-Cola Magic Audios
Shortlist - Interactive & mobile craft - 2023 / Coca-Cola Magic Audios
Effie LATAM
Silver - Brand Experience - 2023 / Coca-Cola Magic Audios
Shortlist - Media - 2023 / Coca-Cola Magic Audios
Shortlist - Promo & Activation - 2023 / Coca-Cola Magic Audios
CCSP (São Paulo Creative Club)
Silver - Digital - 2023 / Coca-Cola Magic Audios
Silver - Direct Marketing - 2023 / Coca-Cola Magic Audios
Annuary Book - 2023 / Coca-Cola Magic Audios
MMA Smarties - LATAM
Gold - 2023 / Coca-Cola Magic Audios
Gold - 2023 / Coca-Cola Magic Audios
Gold - 2023 / Coca-Cola Magic Audios
Shortlist - Gamification & E-Sports - 2022 / Coca-Cola BurgerNite
Shortlist - Web 3.0 - 2022 / Coca-Cola BurgerNite
Best Ads
Best of the week - 2023 / Coca-Cola Magic Audios
Top 6th - 2016 / Alcoholics Anonymous Get Back
Effie Awards
Shortlist - 2019 / Vivo #TemHoraPraTudo
Student
2013
FIAP / Festival Iberoamericano de la Publicidad
Student Gold Winner
2011
Young Guns Award - Student Gold Winner