WE BELIEVE THERE ARE TIMES TO BE OFLLINE.

People have never been so connected as they are today, and we understand that this discussion is very important, since it permeates everyone's daily lives. So, we changed the brand positioning of the most famous telephone company in Brazil, Vivo.

By encouraging people to do exactly the opposite expected from a telephone brand: Being offline.

To communicate this, we redesigned the on/off button, showing
the advantages of turning on "real life" most of the time.